7.18.2008

Group Project, Eye Twitch, other Fun

I know I should quit writing about this group project at some point...but my eye is still twitching from the sheer agony of it all! We submitted it last night. I must say, one of the guys really pulled out some good stuff at the last minute. I was mucho impressed. I was caught in an epic struggle to lead this group. They appointed me leader; I did not volunteer. Probably because they knew I was the type of person to get an eye twitch if things weren't going well! One lady in the group just refused to be led. She did her own thing without regard to the group...which is not so good when the assignment is come up with an ad campaign. All parts need to look very similar to one another. Wild cards are not in play, kids!!

I'll share the idea with you, as I was proud of what we ended up with. The premise was a product of the entire group, with about 80% of the art direction at my discretion--fonts, colors, illustrations, etc. Our basic idea was to create an environmental awareness campaign for the fictional "National Environmental Council" with a series of ads. We based it on the "This Little Piggy" nursery rhyme and showed our pig poster boy doing all kinds of horrible environmentally-unsound things. The slogan was then, "Don't be a pig."

Here is an ad and a book cover that I created, and a billboard idea from another team member. The book would be used in public schools and/or sold at retail stores. We also created reuseable shopping bags, recycle bins, and apparel whose proceeds would help the NEC:



Whew! Glad that's over!

2 comments:

Justin said...

Those look awesome!

Carmen Coleman said...

For real -- this is genius stuff Shelley. You really should do this for a living... It's totally catchy, and people would remember it. It's got the catchiness of the "Can you hear me now" commercials without being annoying. :)